Make sure to avoid unnecessary fluff and distractions between instructions where possible. Add fresh water, bring to a boil, cover, then simmer for 15-20 minutes. Repeat this process three times, then tip the rice into a pan.
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For example, if your video tells people how to cook rice, simple spoken instructions may be:
The first is to use simple language and action verbs to describe each step in the video. So instead of focusing on the technicalities, let’s focus on actionable steps to take that may you help win them. Judging by Google’s research paper, the way suggested clips are chosen from a technical standpoint isn’t that straightforward. Learning how to make YouTube videos that people love is beyond the scope of this guide.īut we are going to cover a few things to keep in mind during the creation process that may help you rank in Google SERP features like key moments and suggested clips.īoth of these have the potential to send more views to your videos.įor now, let’s focus our attention on suggested clips. Sort the results by the Traffic column to see which videos get the most organic search traffic.Ĭonsider making videos about these topics.
Open the downloaded CSV, then copy-paste the YouTube URLs into Ahrefs Batch Analysis tool.
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Go back to the results and hit the SERP scraper to download the results. Next, go to Settings > Search settings > then set the results per page to 100.
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Use Google and Ahrefs Batch Analysis toolĪdd this free SERP scraper to your browser, then run this search on Google: You want to see a graph like this…Ī big traffic spike followed by a small amount of traffic for a long period is a sign of a topic with waning interest. If you had a cooking channel, it might be worth creating a video on this topic.īefore pursuing a topic, hit the Overview link on the caret and check the Organic traffic graph to make sure that it’s consistent over time. This should give you a list of relevant YouTube videos that currently get organic search traffic.įor example, the macaroni and cheese video above gets an estimated 17,400 clicks from organic search every month. Sort the results by search traffic from high to low. Within that index, there are currently over 47 million pages from YouTube. Use Content ExplorerĬontent Explorer lets you search a database of over 1.1 billion web pages for mentions of a particular word or phrase. Look for relevant videos that get lots of traffic from Google, as these are clearly about topics with video intent that lots of people are searching for. The question is, how can you find these topics easily? The logic here is that because Google aims to give users what they want, seeing videos in the search results is a clear sign that searchers want to watch a video. You can then look for videos in the search results to infer video intent. Keyword research tools can help with finding topics that people are searching for. This means that most searchers would prefer to watch a video about the subject instead of reading about it.
Not every video has the potential to attract views from Google.įor instance, here’s a video with over 2.2 million views on YouTube: Let’s go through each of these in more detail.
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